At this point in your real estate journey, you have an established hyper-local presence!
These strategies are all about expanding your presence while winning new, repeat and referral business! The Pro plan will walk you through achieving optimal brand exposure and maximum team performance! Download the worksheet to follow along with the 12 minute video series. When you’re done, download the example calendar for guided application. Let’s get driving!
Engaging content is that which is authentic and/or valuable! John L. Scott offers tips for expanding your efforts. Visit the 360 Approach for these resources!
Boost allows you to promote engaging content for every phase of your listing’s lifecycle. Our agent ads give you the tools to achieve optimized brand and exposure, and stay top-of-mind with your established relationship database! Here are baseline suggestions for using Boost: New on Market Ads, Open House Ads, Virtual Open House Ads, Virtual Tour Ads, Price Reduction Ads, Recently Sold Ads and the Agent Campaign.
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With agent ads, video is critical to attracting home shoppers, especially with: 86% using it to learn more about a specific community, 70% to tour a home, and 54% to get market information! At minimum, we recommend boosting JLS’ Housing Update video. Please view the full list of suggestions here.
As for listing ads, homes listed with video get 4x the inquiries – opportunity to find buyers and attract clients by showcasing industry-leading marketing.
Strategic targeting and distribution means delivering your content on the right channels to the right audience at the right time:
Right channels refers to Facebook, Instagram LinkedIn and YouTube. Right audience consists of Boost-targeted buyers and sellers, and social followers. Right time means posting content once per day on Facebook, Instagram and LinkedIn. With YouTube, we advise posting weekly.