Plus
You may not have the largest ad budget, but what you do have is an existing relationship database!
These strategies are all about taking advantage of your database, especially considering 90% of buyers would work with an agent again and 90% of sellers worked with an agent again. The Plus plan will walk you through achieving maximum repeat and referral business! Download the worksheet to follow along with the 12 minute video series. When you’re done, download the example calendar for guided application. Let’s start growing!
Engaging content is that which is authentic and/or valuable! John L. Scott offers a plethora of tips for getting expanding your efforts. Please visit the 360 Approach for these resources!
Boost allows you to promote engaging content for every phase of your listing’s lifecycle. Our agent ads give you tools to stay top-of-mind with your sphere and farm your community! Here are our baseline Boost suggestions: New on Market Ads, Open House Ads, Recently Sold Ads and Agent Campaign.
Save time and money through Automated Boost’s Subscribe & Save program!
Go video! 85% of buyers and sellers prefer to work with an agent who uses video. We strongly suggest Video Boost Agent Ads and Listing Ads.
With agent ads, video is critical to attracting home shoppers, especially with: 86% using it to learn more about a specific community, 70% to tour a home, and 54% to get market information! At minimum, we recommend boosting JLS’ Housing Update video. Please view the full list of suggestions here.
As for listing ads, homes listed with video get 4x the inquiries – opportunity to find buyers and attract clients by showcasing industry-leading marketing.
Strategic targeting and distribution means delivering your content on the right channels to the right audience at the right time:
Right channels refers to Facebook, Instagram LinkedIn and YouTube. Right audience consists of Boost-targeted buyers and sellers, and social followers. Right time means posting content once per day on Facebook, Instagram and LinkedIn. With YouTube, we advise posting weekly.