Basic
You may not have an established relationship database, but what you do have is time! The Basic plan will walk you through achieving increased lead generation and business opportunities. Download the worksheet to follow along with the 12 minute video series. When you’re done, download the example calendar for guided application. Let’s get building!
The success of any good digital marketing plan starts with having an established database. To start building this database, we encourage you to connect with your community wherever and whenever you can.
The effects of networking are invaluable:
- Nurturing and forming new relationships
- Staying top-of-mind with your sphere
- Opportunity to establish yourself as the hyper-local Residential Specialist
We believe engaging content is that which is authentic and/or valuable! John L. Scott offers a plethora of content and tips for getting started with engaging, organic content. Please check out these 360 Approach resources!
Boost allows you to promote engaging content for every phase of your listing’s lifecycle. Boost’s agent ads give you the tools to further build opportunities for business and generate leads! Here are our baseline Boost suggestions: New on Market Ads, Recently Sold Ads and the Agent Campaign.
Save time and money through Automated Boost’s Subscribe & Save program!
Go video! 85% of buyers and sellers prefer to work with an agent who uses video. We strongly suggest Video Boost Agent Ads and Listing Ads.
With agent ads, video is critical to attracting home shoppers, especially with: 86% using it to learn more about a specific community, 70% to tour a home, and 54% to get market information! At minimum, we recommend boosting JLS’ Housing Update video. Please view the full list of suggestions here.
As for listing ads, homes listed with video get 4x the inquiries – opportunity to find buyers and attract clients by showcasing industry-leading marketing.
Strategic targeting and distribution means delivering your content on the right channels to the right audience at the right time:
Right channels refers to Facebook, Instagram LinkedIn and YouTube. Right audience means social media followers and Boost-targeted buyers and sellers. Right time consists of posting content once per day on Facebook, Instagram and LinkedIn. With YouTube, we advise posting weekly.
Generate in-market leads by linking to a lead capture-embedded webpage! Boost Listing Ads also offer gated, lead-optimized landing pages. Our gated landing pages achieve conversion rates above the industry average: 15%. The industry average sits at 10%. Check out the video tutorial for more information!